Creative Strategy and Slaying

Time for the part of an IMC plan that is surprisingly done by strategists and not designers or copywriters: the creative strategy. It is actually written for the designers and copywriters - the creative team - to inform and focus them for the project at hand. There are many formats for a creative strategy, every … Continue reading Creative Strategy and Slaying


IMC Mix and My Dumb Cat

Finally tore myself¬†away from watching Friends so I can help you all make some sense of the integrated marketing communications plan we went over last week. The biggest part that needs further explaining is the IMC mix.¬†First, you need to select the IMC tools you'll be using. Consider the audience you're trying to reach and … Continue reading IMC Mix and My Dumb Cat