Time for the part of an IMC plan that is surprisingly done by strategists and not designers or copywriters: the creative strategy. It is actually written for the designers and copywriters - the creative team - to inform and focus them for the project at hand. There are many formats for a creative strategy, every … Continue reading Creative Strategy and Slaying
Finally tore myself away from watching Friends so I can help you all make some sense of the integrated marketing communications plan we went over last week. The biggest part that needs further explaining is the IMC mix. First, you need to select the IMC tools you'll be using. Consider the audience you're trying to reach and … Continue reading IMC Mix and My Dumb Cat
In the spirit of school starting soon, I figured I would walk you guys through a typical integrated marketing communications plan. IMC is huge in advertising, everything should connect and work together to get the desired audience think or do something. The report always starts with an executive summary which tells you the need-to-know stuff … Continue reading IMC Plan and a Drink
Man, what am I going to write about this week? Hair dye? Tattoos? Music? Adulting? Cats? Tea? Facebook? Instagram? Youtube? Damn, am I out of things? No, I can't be, I just started. I have to keep going. I haven't talked about makeup or Reddit or A/B testing or growth hacking or advertising or food. … Continue reading Keep Going
